CONNECT:
germana.luisi@gmail.com
A LITTLE ABOUT ME

I build visual languages where form, structure and meaning stay in balance. I work through reduction: removing until only what is necessary remains. Experimentation and play are part of the process — a way to explore and keep the work alive without losing direction. This approach allows me to move across different fields, from graphic design to object design, while maintaining a consistent language.

I am an art director and graphic designer working across brand identity, packaging, editorial design and illustration. My background in Semiotics of Art — with a thesis on Chromatic coding in painting at the University of Bologna — together with my work in editorial contexts, has shaped a precise way of reading and constructing images: the sign as an inseparable unit of form and content; meaning as a process, not decoration, with particular attention to the relationship between text and image.
Instagram is my open sketchbook.

Sono art director e graphic designer, specializzata in brand identity, packaging, editorial design e illustrazione. Aiuto brand e aziende a costruire identità visive coerenti e strategie di comunicazione efficaci. La formazione al DAMS di Bologna — con una tesi in Semiotica delle Arti sulla codificazione cromatica in pittura — e l’esperienza in ambito editoriale hanno affinato uno sguardo preciso: il segno come unità inseparabile di forma e contenuto, la significazione come processo, non come decorazione. La sperimentazione e il gioco sono parte del metodo: un modo per esplorare possibilità, combinare elementi e tenere il progetto vivo, senza perdere la direzione.
Instagram è il mio sketchbook.

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